Social Media

A selection of social media content I've created for La Montañita Food Co-op, including photography, short-form video, graphics, carousel posts, promotional campaigns, and event coverage. I develop the concepts, create the visual content, write the copy, and adapt the work for different platforms and audiences.

For this post, I photographed La Montañita's Santa Fe location and added the typography in Canva to create the finished social graphic.

What’s a co-op anyway?

What is a co-op? 🌻

You might have heard the word “co-op” before, but what does it actually mean?

A co-op, short for cooperative, is a business owned by the people who make up its community. Instead of being owned by outside shareholders or a big corporation, a co-op is built around people coming together to support something they believe in.

That’s what La Montañita Food Co-op is all about.

For 50 years, our members and communities have helped build a grocery store centered around good food, local farmers, sustainability, and a stronger local economy. 💛

And here’s something you might not know: you don’t have to be a member to shop at the Co-op! Everyone is welcome to come through our doors, whether you’re picking up a few things for dinner, stocking up on local favorites, or just stopping by to see what we have.

Our stores are filled with fresh produce, New Mexico-made products, bulk foods, wellness items, prepared foods, organic groceries, and plenty of other good things. And when you shop with us, you’re helping support local farmers, ranchers, makers, and small businesses throughout New Mexico and the region.

So, what does membership mean?

When you become a member, you become an owner of the Co-op alongside your neighbors. It’s a way to have a deeper connection to the business you’re supporting, while also receiving member benefits and helping us continue our mission of putting people and community at the heart of what we do.

For five decades, we’ve believed that food can be about more than what ends up in your grocery cart. It can support local agriculture, bring people together, strengthen our communities, and create positive change.

That’s what being a co-op is all about.

With four locations across New Mexico, we’re proud to keep building on that idea — together.

Come see what good food can do. 💛

For more information about La Montañita Food Co-op, visit:

lamontanita.coop

I created this short-form video specifically for TikTok, using the platform's editing tools and adapting the pacing and style for the audience there.

Lunchtime…

What's good at the deli? Jason's got you covered

Jason from our #NobHill Deli is giving us the inside scoop on some of the delicious food we're serving up—including one of his favorite sandwiches and his go-to custom smoothie.

From made-to-order favorites to fresh blended smoothies, our deli has plenty of tasty options waiting for you. Stop by, try something new, or build your own favorite.

What's your go-to deli order at La Montañita?

#OrganicSmoothie #Albuquerque #Lunchtime

Staying Trendy…

This was a trend that spread across many brands and social platforms this year.

“Did you ever wonder what our co-op team looked like when they were just exploring how magical this world is?

These are some of the friendly faces who make our co-op run. We’re sure you can guess some of them.”

For this video, I wanted to have some fun incorporating different ways to eat chocolate in preparation for Valentine’s Day.

How Do You

Chocolate?

Today’s got us thinking of chocolate….. mmmmmmm.

No rules. No judgment. Just chocolate 🍫😂

Now tell us… how do you chocolate?

Resizing from a post to a story

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For this post, I photographed the interior of La Montañita's Avanyu Plaza location, then added the chickens in post-production using AI tools and Photoshop.

April Fools

🐔🚨 NEW BULK POLICY 🚨🐔

We are now officially BYOC (Bring Your Own Chicken) friendly.

That’s right — your feathered friends are welcome to come in and self-select their favorite grains, seeds, and snacks straight from the bulk bins. 🌾

A few quick guidelines:

• Chickens must remain supervised at all times

• Please no pecking other shoppers

• Free-range browsing only (no flying)

• Extra points for polite clucking

Because at the co-op, we believe everyone deserves access to good food. 💚

#AprilFools #CoopLife #BYOC #ChickenApproved #HowWeCoop

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